The Indian Startup

Sham Srinivas wrote a new blog post: Social Media Checklist

It is okay for an upcoming venture to not have clients, funding, employees or even revenues! But it wouldn’t be an exaggeration to book an entrepreneur under criminal offense for not leveraging social media!
Today one can afford to not spend even a dime on marketing and promotional activities and yet build up a significant clientele by ensuring [...]

  2 weeks, 5 days ago · View

Sham Srinivas wrote a new blog post: Start-up events across the country

Woody Allen once said “Eighty percent of success is showing up”. Almost every startup today has considerable web presence. But nothing can beat the tried and tested method of meeting people personally and showing them what you can offer. But unlike showing up on the internet, to be physically present is an expensive proposition, especially [...]

  3 weeks, 4 days ago · View

Sham Srinivas wrote a new blog post: How to create a Facebook Page?

Internet users all over the world can be divided into two types: those who use Facebook and those who don’t! Similarly organizations with web presence can also be divided into two: those having a Facebook page and those which don’t.
Wait a minute! Are you thinking that a Facebook page is similar to one of those [...]

  1 month, 1 week ago · View

Sham Srinivas wrote a new blog post: Resources to find information about Indian consumer markets

Individuals either have ideas or are in search of them. In both these cases, one will have to study the consumer markets. Researching these markets will enable the promoter to understand the profile of prospective customers and buying habits of consumers. In some cases this might [...]

  1 month, 1 week ago · View

Sham Srinivas wrote a new blog post: HR for startups

Are you planning to start a business and need a couple of talented folks to assist you? Or have you already operationalized your plan with the help of your pals & relatives and are looking beyond them?  No wait! aren’t you are the startup who has been growing exponentially and have decided to scale up?
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  1 month, 2 weeks ago · View

Sham Srinivas wrote a new blog post: HR gurus offer recruitment advice!

A fantastic idea might just remain that if not executed properly. And all you entrepreneurs out there know how important it is to get the ‘right’ people on board. We spoke with a few experts who have recruited extensively for startups and this is what they had to say:
Mr Indranil Gupta
(Mr Indranil Gupta is a [...]

  1 month, 2 weeks ago · View

Sham Srinivas wrote a new blog post: Discover startups!

Entrepreneurship is in the air! Everyone is talking about the next Google or Apple from India. But how do you keep abreast of the happenings in the world of start-ups? Well, you can by watching the following shows on television and reading articles in the various news papers and magazines mentioned below:
<img class=”alignnone size-full wp-image-191″ title=”TV” [...]

  1 month, 3 weeks ago · View